Puerto Rico’s National Doobie Day: How to Use Pop Culture as a Marketing Tool on Social Media

We all remember this image of Rihanna at the 2013 American Music Awards (AMA). People went straight to social media to comment about the hairdo. Some wondered whether or not it was a hairstyle; others were just confused because it looked like she went to the AMA’s with her hair wrapped up ready to go… Read More Puerto Rico’s National Doobie Day: How to Use Pop Culture as a Marketing Tool on Social Media

Selfies: How Main Attractions have Morphed into Photo Backgrounds (and what it means to social media marketing)

Most of us (me included) are fans of selfies. There are a number of articles on the Internet about the psychology of selfies, which touch on why people take them and upload to their social media networks. In Using Selfies in Social Media Marketing, Andrew Hutchinson mentions two schools of thought on the psychological reinforcement of… Read More Selfies: How Main Attractions have Morphed into Photo Backgrounds (and what it means to social media marketing)

Digital Reputation: When Politicians Fail to Meet Audience Expectations [INFOGRAPHIC]

I992. Vice President Dan Quayle visits an elementary school in New Jersey and jumps in to facilitate a Spelling Bee. A student goes to the blackboard to show the correct spelling of the word “potato.” After writing the word correctly, Quayle urges a student to add the letter “e” at the end of the word… Read More Digital Reputation: When Politicians Fail to Meet Audience Expectations [INFOGRAPHIC]

Snapchat: 5 Ways to Customize News to Attract Younger Audiences

Short videos to call attention to a story, compelling headlines, text in the opening page summarizing the story, condensed information, and content relevant to younger audiences. These are some ways news organizations, like CNN, is customizing content using Snapchat’s Discover tool to reach a younger crowd. The Discover section was launched earlier this year. Stories… Read More Snapchat: 5 Ways to Customize News to Attract Younger Audiences

Immediacy Illusion: Roles in the Newsroom that Should not Overlook Social Media

When we look at a newscast on the TV set we immediately feel there is some type of mediation. There is an anchorman or anchorwoman sitting in front of a teleprompter reading the news and presenting stories that have already been produced. We don’t see the cameraman and have no idea who he is. Almost… Read More Immediacy Illusion: Roles in the Newsroom that Should not Overlook Social Media

Jay Fonseca: Enhancing His Journalism Through Social Media

When you visit Jay Fonseca‘s website, the first thing you see is this slogan on the top: “Solutions for the Future of Puerto Rico.” Fonseca, a young radio host, political analyst, lawyer, and journalist is committed to working towards a better Puerto Rico. Through his participation on major news television and radio stations, as well as his… Read More Jay Fonseca: Enhancing His Journalism Through Social Media