The first thing I loved about Kickstarter was the menu for finding projects, specifically its language. Where do you want to look? Earth sounds good. Sort by magic? Sounds reasonable. The category I chose was food and there are currently 5,389 projects available. I identified one project I would love to get funded. Actually, I posted information about it on Facebook to see if some of my friends would do it.
The project is SOSU Barrel-Aged Sriracha, a version of the well-known chili hot sauce. The different thing about this one is that it is aged for 1-3 months in whiskey barrels with no preservatives, additives, and made in small batches. Can you imagine a hot sauce with the smokiness flavor brought by the barrels? Because of my obsession with this hot sauce, I decided to take a look at the project. I use hot and chili sauces in soups, sandwiches, ketchup, rice, beans, meats, tacos, among others. However, most hot and chili sauces do not have any flavor. Sriracha is an alternative with flavor, but I would imagine the flavor would be bolder with a product like this one!
The first and second parts have already been funded. First one was $20,000 to make the first two batches and the second one raised $60,000 for bigger equipment and offering more products. These products, Barrel-Aged Hot Sauce and Sriracha salt, are the result of their philosophy not to waste leftover ingredients. So, from the production of Barrel-Aged Sriracha they were able to yield two new products.
Currently, they are looking to reach a new goal of $100,000 for a permanent production location and personnel. So, now that they have been able to secure production they need a plant; now that people are “backing” them and their products, they need more help to get going. The $100,000 goal is accompanied by a stretch goal reward, in which anyone buying one jar of their product will receive a 4oz jar of Sambal Oelek, a thicker version of Sriracha. The interesting thing is that in some instances, they already have the number of backers they need. For example, in order to receive early release and limited editions of the product, they were asking for a $25, $100 or $250 pledge. These are gone! Also, in order to own a share in the barrel of Sriracha, they are looking for $750 or more and they already got 7 out of 10! This is a project I would love to see completely funded, because the product is an alternative to the original version of Sriracha. For people like me, who put hot sauce and chili sauce to lots of food, this means a lot! By the time I am finishing this post, I decided to pledge $25.00 to this project.