Jay Fonseca: Enhancing His Journalism Through Social Media

When you visit Jay Fonseca‘s website, the first thing you see is this slogan on the top: “Solutions for the Future of Puerto Rico.” Fonseca, a young radio host, political analyst, lawyer, and journalist is committed to working towards a better Puerto Rico. Through his participation on major news television and radio stations, as well as his… Read More Jay Fonseca: Enhancing His Journalism Through Social Media

How to Stand Out from the Crowd with POP Marketing

A lot of people ask me what is exactly point of purchase marketing. Chron defines it as follows: “Point-of-purchase marketing, also known as POP marketing or marketing at retail, uses in-store displays and other last minute marketing ploys to influence the customer to choose a specific brand or to make an impulse buy.” I compare it to… Read More How to Stand Out from the Crowd with POP Marketing

Cracker Barrel’s Decision to Pull Duck Dynasty Merchandise

On December 2013, GQ released an interview with Duck Dynasty’s Phil Robertson, in which he made some serious and potentially offensive expressions about homosexuality. Many groups, including the Human Rights Campaign and GLADD, criticized these expressions, as well as other people who echoed this indignation on social media. Other results from these remarks include A&E’s,… Read More Cracker Barrel’s Decision to Pull Duck Dynasty Merchandise

How to use Facebook and email campaign analytics

*This post is for educational purposes Company ABC is a company in the health industry located in the Central Florida Area. I just received the analytics of their Facebook page and email campaign for the period April 28, 2013- May 25, 2013. Here are my comments and insights about these analytics: Facebook: With Facebook Insights, I can… Read More How to use Facebook and email campaign analytics

Event Marketing Communications- Cosmoprof North America

 *This post is for educational purposes only. Cosmoprof North America is the only B2B beauty event that has representation from all sectors of the beauty industry. This includes products related to haircare, eye-care, anti-aging, nail care, and makeup, among others. This year the event was held at the Mandalay Bay Convention Center in Las Vegas from July… Read More Event Marketing Communications- Cosmoprof North America

A Magical Social Media Proposal: Disney’s Magic Kingdom

    For this week’s post, I will discuss my recommendations for Disney’s Magic Kingdom Facebook  and Twitter accounts, specifically for the month of August 2014. The recommended posts on this blog are hypothetical and for academic purposes only. Goals While the main attractions of Disney’s Magic Kingdom are the rides, the park has many other amenities.… Read More A Magical Social Media Proposal: Disney’s Magic Kingdom