The Rules According to Pinterest

Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Its Terms of Service include the Acceptable Use Policy, which follows a different format regarding the rules people must follow when using social networks. We have evaluated Facebook’s, Twitter’s and Ello’s terms and… Read More The Rules According to Pinterest

Reputation management: Hospitality Industry

Note: This is a “sample post” for class (educational) purposes only. My role as Social Media Manager at the Hyatt Regency Orlando includes monitoring comments posted by our guests on travel review websites, such as Trip Advisor. These comments give us a good idea about the experiences of our guests at the hotel. They also provide… Read More Reputation management: Hospitality Industry

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social networks I have selected are Facebook, Twitter, Instagram, Google Plus, and Pinterest. We will discuss whether or not they take an integrated marketing communications approach (IMC), if they are… Read More Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

Email Marketing and Content Communities

Celeste Martínez To: Jaclyn Sherman Reply-To: Celeste Martínez Subject: Meet the New Host of TripAdvisor Destinations TV Show ___________________________________________________________________________ For consistent delivery, please add to your address book. 11% of the world traveled. 89% more to go… More than 30 years of experience in family, business, community service, and leisure travel, including a week spent… Read More Email Marketing and Content Communities