Jay Fonseca: Enhancing His Journalism Through Social Media

When you visit Jay Fonseca‘s website, the first thing you see is this slogan on the top: “Solutions for the Future of Puerto Rico.” Fonseca, a young radio host, political analyst, lawyer, and journalist is committed to working towards a better Puerto Rico. Through his participation on major news television and radio stations, as well as his… Read More Jay Fonseca: Enhancing His Journalism Through Social Media

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social networks I have selected are Facebook, Twitter, Instagram, Google Plus, and Pinterest. We will discuss whether or not they take an integrated marketing communications approach (IMC), if they are… Read More Social Networks: Starbucks, Virgin Atlantic, and Miami Heat