Selfies: How Main Attractions have Morphed into Photo Backgrounds (and what it means to social media marketing)

Most of us (me included) are fans of selfies. There are a number of articles on the Internet about the psychology of selfies, which touch on why people take them and upload to their social media networks. In Using Selfies in Social Media Marketing, Andrew Hutchinson mentions two schools of thought on the psychological reinforcement of… Read More Selfies: How Main Attractions have Morphed into Photo Backgrounds (and what it means to social media marketing)

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social networks I have selected are Facebook, Twitter, Instagram, Google Plus, and Pinterest. We will discuss whether or not they take an integrated marketing communications approach (IMC), if they are… Read More Social Networks: Starbucks, Virgin Atlantic, and Miami Heat