IMC: University of Florida’s Masters Degree in Science with a Major in Entrepreneurship

The University of Florida’s Center for Entrepreneurship and Innovation (CEI), a program offered by the Warrington College of Business Administration, provides students with valuable tools to help them develop and sustain entrepreneurial skills in their professional lives. Through workshops, speakers, degrees, and special programs, students are encouraged to explore business opportunities in different areas, including start-up,… Read More IMC: University of Florida’s Masters Degree in Science with a Major in Entrepreneurship

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social networks I have selected are Facebook, Twitter, Instagram, Google Plus, and Pinterest. We will discuss whether or not they take an integrated marketing communications approach (IMC), if they are… Read More Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

Oreo’s 100th Anniversary: Celebrating the Kid Inside!

“Celebrate the Kid Inside.” This was the theme of Oreo’s 100th anniversary campaign launched for such a special occasion. The exact day of the anniversary was March 6, 2012. Personally, without such an effective integrated marketing communications campaign, I wouldn’t have any knowledge about it! The campaign included advertising, publicity, events, sales, direct response, and… Read More Oreo’s 100th Anniversary: Celebrating the Kid Inside!