Short videos to call attention to a story, compelling headlines, text in the opening page summarizing the story, condensed information, and content relevant to younger audiences. These are some ways news organizations, like CNN, is customizing content using Snapchat’s Discover tool to reach a younger crowd. The Discover section was launched earlier this year. Stories… Read More Snapchat: 5 Ways to Customize News to Attract Younger Audiences
When we look at a newscast on the TV set we immediately feel there is some type of mediation. There is an anchorman or anchorwoman sitting in front of a teleprompter reading the news and presenting stories that have already been produced. We don’t see the cameraman and have no idea who he is. Almost… Read More Immediacy Illusion: Roles in the Newsroom that Should not Overlook Social Media
This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks, Virgin Atlantic, and Miami Heat. The social networks I have selected are Facebook, Twitter, Instagram, Google Plus, and Pinterest. We will discuss whether or not they take an integrated marketing communications approach (IMC), if they are… Read More Social Networks: Starbucks, Virgin Atlantic, and Miami Heat
Scheduling and direction of communication are two marketing aspects worth selecting to compare between two areas: classic marketing and social media marketing. Both types of marketing are used to communicate with consumers, including informing them about a new product or service or promoting an event. Classic marketing refers to companies using a more traditional approach, such as advertising… Read More Classic Marketing versus Social Media Marketing
The first thing I loved about Kickstarter was the menu for finding projects, specifically its language. Where do you want to look? Earth sounds good. Sort by magic? Sounds reasonable. The category I chose was food and there are currently 5,389 projects available. I identified one project I would love to get funded. Actually, I… Read More Crowdsourcing for SOSU Barrel-Aged Sriracha
Even though I consider myself computer literate, this task made me feel like a complete incapable person of doing something in a computer! I downloaded the program, which was the easiest part. I had to choose an avatar to create an account and username. There were not so many options to choose from so I… Read More Where did my hair go in Second Life?
I have to begin by expressing my deepest frustration regarding the low amount of participants in my survey about social media in Puerto Rico. Out of my combined Facebook friends and Twitter followers of 600+, I just received 51 completed surveys. In order to distribute this survey, I posted it in my Facebook and Twitter… Read More Social Media in Puerto Rico-Results of the Survey