Snapchat: 5 Ways to Customize News to Attract Younger Audiences

Short videos to call attention to a story, compelling headlines, text in the opening page summarizing the story, condensed information, and content relevant to younger audiences. These are some ways news organizations, like CNN, is customizing content using Snapchat’s Discover tool to reach a younger crowd. The Discover section was launched earlier this year. Stories… Read More Snapchat: 5 Ways to Customize News to Attract Younger Audiences

Immediacy Illusion: Roles in the Newsroom that Should not Overlook Social Media

When we look at a newscast on the TV set we immediately feel there is some type of mediation. There is an anchorman or anchorwoman sitting in front of a teleprompter reading the news and presenting stories that have already been produced. We don’t see the cameraman and have no idea who he is. Almost… Read More Immediacy Illusion: Roles in the Newsroom that Should not Overlook Social Media

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social networks I have selected are Facebook, Twitter, Instagram, Google Plus, and Pinterest. We will discuss whether or not they take an integrated marketing communications approach (IMC), if they are… Read More Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

Classic Marketing versus Social Media Marketing

Scheduling and direction of communication are two marketing aspects worth selecting to compare between two areas: classic marketing and social media marketing. Both types of marketing are used to communicate with consumers, including informing them about a new product or service or promoting an event. Classic marketing refers to companies using a more traditional approach, such as advertising… Read More Classic Marketing versus Social Media Marketing